Civil society engagement through communal waste management schemes

Jordan Green building council (JordanGBC) is launching a pilot project to introduce a sorting and collecting solid waste management scheme in a neighborhood in Amman, Jordan.  Waste containers will be distributed in select locations across the neighborhood.  Funded by the embassy of Netherlands, the project aims to engage stakeholders and civic society as active champions in their communities.  By engaging the local community and raising awareness through training and public participation, the project will ultimately result in a reduced impact on the environment, an instilled sense of responsibility and ownership, and the empowerment of individuals and stakeholder entities as active citizens.

The pilot project for this solid waste management scheme will be executed in cooperation with Queen Rania Public School for girls, who will be securing the permission for the use of the selected location as a platform to implement the project and its activities.  JordanGBC will work with members of civil society and selected stakeholders to ensure public participation.  A residents association in the selected location will be formed to ensure the effective engagement and sustainability of the project.  Moreover JordanGBC will work with the recycling industry to ensure that the waste is efficiently sorted and collected and that the residents association is actively involved in the process.

The project will be carried out in three phases.  Phase one which runs from December 2014 to March 2015 includes securing the project site location and forming the list of project stakeholders, taskforce and community champions.  Introductory meetings and a round table session with the stakeholders will be held.  The outreach materials shall also be prepared during this phase.  Phase two which runs from April to July 2015 features three open days, the distribution of the waste containers on location, and the implementation of the park maintenance.  The resident’s association formed will be trained to convey the knowledge learned throughout their community.  The recycling industry will begin to work closely with the project team and residents association to ensure the waste is collected.  Phase three of the project which runs from August to October 2015 features the sustainability phase which will begin with another roundtable session for the stakeholders and regular meetings with the community association of residents and the recycling industry.

As part of the outreach plan, JordanGBC will deliver an engaging and stimulating media presence.  All outreach materials will be designed using an attractive and unified theme to demonstrate their awareness impact.  Posters and leaflets will be distributed across organizations, schools, apartment entrances, and neighborhood local services to establish the project visibility.  Throughout each month of phase two, a neighborhood resident will serve as the champion of the project.  As part of the media plan, the champions will be part of the social interactivity posters to be shared on social media platforms.  A video which addresses the pilot project and sends a message for the projects sustainability will be prepared to be shared on social media platforms.  The purpose of the open days will be to bring together members of civil society, our project stakeholders, champions and volunteers to raise solid waste management awareness.  The event agenda will include onsite maintenance activities, distribution of outreach materials, a social media campaign to ensure maximum outreach, solid waste management awareness session and group activities and a ‘waste to art’ initiative where artists will be engaging the attendees in artistic projects from solid waste materials.

As a pilot project, the project aims to serve as a model for future waste management schemes.  The project aims to engage civic society and assigned stakeholders in a sustainable recycling project that will serve as a model for a neighborhood solid waste management scheme.